مجلة الرسالة للدراسات والبحوث الإنسانية
Volume 10, Numéro 1, Pages 221-233
2025-04-04
The Impact Of Facebook On Building The Institution's Mental Image From Its Audience's Point Of View. (a Survey Of A Sample Study From The Audience Of Ooredoo Foundation)
Authors : Mokrab Souad . Bouyahia Naserddine .
Abstract
This study aims to reveal the impact of Facebook on building a positive mental image by applying it to the Ooredoo organization from the point of view of its audience, by relying on a scale designed for this purpose, which was presented to a purposive sample of 105 individuals from followers of the Ooredoo page on Facebook. The researcher also used methods The statistics were based on the outputs of the SPSS program. The study concluded that the Ooredoo Foundation page on Facebook has an impact on building a positive mental image of the organization from the point of view of its audience. There are also statistically significant differences at the level of {0.05} in the effect of the Ooredoo Foundation Facebook page on building a positive mental image among its audience due to the variable Gender and educational level.
Keywords
Audience ; facebook ; ooredoo foundation page ; ooredoo organization ; positive mental image ; the impact of facebook
Les articles similaires
بوسالم أحلام
.
عابد يوسف
.
ص 117-132.
Yahia Zeghoudi
.
pages 74-88.
Merrouche Amel
.
pages 287-306.
Said Houari Amel
.
pages 257-268.
