مجلة العلوم الاقتصادية والتسيير والعلوم التجارية
Volume 18, Numéro 1, Pages 315-328
2025-06-30
Analyzing Consumer Buying Behavior Through Mobile Shopping Apps: A Case Study Of Algerian Consumers
Authors : Sayah Fatima .
Abstract
In light of the surging mobile usage trends, businesses are increasingly recognizing the opportunities presented by m-commerce. This research delves into the realm of mobile shopping applications, a subset of m-commerce, to delve into consumer purchase intent through these platforms. The primary objective is to pinpoint the key factors associated with these applications and investigate how these factors impact consumers' inclination towards mobile shopping. Conducted using quantitative research techniques, this study focuses on algerian as its focal point. By analyzing survey responses from 80 algerian mobile shoppers through Partial Least Squares Structural Equation Modeling (PLS-SEM), the study demonstrates that online reviews and e-service quality have a significant effect on behavioral intention, whereas perceived risk negatively impacts consumer purchase intention through mobile applications. This research enriches current knowledge by presenting detailed models that incorporate quality dimensions and risk perception. Practical insights indicate that e-retailers and developers can improve application quality and develop strategies to attract potential users and increase revenue. M-commerce providers should focus on fostering credible and influential online reviews, as these are pivotal in shaping the decision-making process of mobile shoppers.
Keywords
Online Reviews ; Perceived Risk ; e-service quality ; Purchase Intention ; Mobile Applications.
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