مجلة المنهل الاقتصادي
Volume 7, Numéro 2, Pages 1585-1600
2024-12-15
Factors Influencing Algerian Consumers Usage Of Mobile Apps: Astudy Based On Utaut2 Framework
Authors : Fathi Hanane . Houas Mouloud . Chine Lazhar .
Abstract
The purpose of this study was to examine and identify the elements influencing Algerian consumers' use of mobile applications using the theoretical model of acceptance and use of expanding technology. UTAUT2 was conducted by examining a sample of 131 persons who used the application "djezzy App." It was examined using the Smartpls4 software, and the study indicated that habit is the most important factor on the intention to use the "djezzy App" application, followed by expected performance, which had a weak influence, and expected effort, which had a weak negative effect, while the remaining UTAUT2 components had no effect. In terms of absolute application usage, the habit factor had a significant impact, as did the desire to use, but no effect was observed for enabling conditions.
Keywords
Mobile commerce ; Smart Apps ; Djezzy App ; UTAUT2 ; SmartPls
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