مجلة بحوث الإدارة والاقتصاد
Volume 6, Numéro 3, Pages 01-19
2024-11-01

Green Marketing Strategies: Exploring Global Paradigms And Leading International Practices



Authors : Achour Iman . Boukrif Zouhir .

Abstract

In an age prioritizing environmental awareness, businesses are progressively driven to embrace approaches harmonizing profitability with sustainability. This research undertakes an in-depth examination of varied case studies spanning global industries and regions, intending to clarify pivotal elements influencing prosperous green marketing initiatives. The study illustrates how companies have adeptly incorporated eco-friendly practices into their marketing strategies, concurrently attaining a competitive edge and fostering market expansion. Additionally, it pinpoints fundamental principles and optimal strategies gleaned from these leading experiences, providing valuable insights and guidelines for enterprises aiming to initiate or refine their green marketing pursuits.

Keywords

green marketing ; Eco-friendly practices ; international experiences

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