المجلة الجزائرية للدراسات الاقتصادية والإدارية
Volume 4, Numéro 1, Pages 21-28
2024-04-30

The Impact Of Electronic Marketing On The Growth Of Startup And Small Enterprises: A Comprehensive Analysis



Authors : Redjem Khaled .

Abstract

This article examines the multifaceted impact of electronic marketing on the growth of emerging enterprises. It delves into the various electronic marketing strategies available to these enterprises, such as search engine optimization (SEO), social media marketing, email marketing, and content marketing. Drawing on research and case studies, the article highlights the benefits of electronic marketing for emerging enterprises, including increased reach, cost-effectiveness, improved targeting, and enhanced customer engagement. The article also explores the challenges and limitations of electronic marketing for emerging enterprises and provides recommendations for overcoming these challenges

Keywords

Electronic Marketing ; Growth ; Avantage compétitif

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