مجلة الرسالة للدراسات والبحوث الإنسانية
Volume 7, Numéro 8, Pages 308-315
2023-02-18
A Sociological Analysis Of The Impact Of Digital Marketing On Consumer Culture *in Light Of The Covid-19 Pandemic*
Authors : Hafidi Lilia .
Abstract
In light of the global development taking place and causing changes in the economic field, various countries have switched to digital marketing in an effort to ensure the quality presentation of their products and services and pursue client satisfaction. Moreover, the consumer’s demand for this type of virtual marketing increased in response to the COVID-19 pandemic, particularly after the urgent measures taken by some countries to prevent the epidemic's spread, such as quarantines and social confinement. Based on the aforementioned, the present research paper aims to present a sociological analysis of the impact of the COVID-19 pandemic on the socioeconomic and health dimensions of consumer culture given its relation to digital marketing.
Keywords
Digital marketing ; Consumer culture ; Covid19 pandemic
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