مجلة الرسالة للدراسات الإعلامية
Volume 10, Numéro 2, Pages 142-156
2026-07-31
The Layout Of Environmental Discourse And Scientific Authority In Nature’s Cover ‘down To Earth’: A Social Semiotic Analysis
Authors : Gouasmia Mostafa . Hamzaoui Aissa . Daira Salah .
Abstract
This study examines the multimodal construction of environmental discourse and scientific authority in Nature’s cover “Down to Earth.” Drawing on Kress and van Leeuwen’s (2006) Grammar of Visual Design and van Leeuwen’s (2022) concept of provenance, the study analyzes layout as a semiotic resource that organizes visual meaning through the spatial arrangement of compositional elements. The findings reveal that the cover constructs environmental crisis as a consequence of human industrial intervention through the representation of pesticide-spraying tractor tracks and fragile biodiversity. Simultaneously, the composition positions Nature as an authoritative scientific institution through the strategic placement of the logo, minimalist visual design, and references to scientific investigation. The study concludes that Nature’s cover functions as multimodal space where ecological discourse and institutional authority are visually legitimized.
Keywords
biodiversity ; environmental discourse ; multimodality ; provenance ; scientific authority ; visual semiotics
Les articles similaires
بوسالم أحلام
.
عابد يوسف
.
ص 117-132.
Yahia Zeghoudi
.
pages 74-88.
Said Houari Amel
.
pages 257-268.
Cambyse Behniya
.
Nejad Amir Tavallaie
.
Salari Rad Hossein
.
pages 491-504.
Dang Van Kien
.
Lagrange Alexandre
.
Tran Thu-hang
.
Dias Daniel
.
Do Ngoc Anh
.
pages 459-469.
