مجلة سيميائيات
Volume 19, Numéro 2, Pages 346-358
2024-09-30

A Social Semiotic Analysis Of The Compositional Metafunction In The Posters Claiming The Stretch Of English Use During The Algerian Political Crisis Of 2019

Authors : Hamzaoui Aissa .

Abstract

This treatise aims to investigate how semiotic elements were used and arranged in posters created during the 2019 Algerian political crisis, with a specific focus on promoting English instead of French. The study primarily examines the functions of written text, exploring how these elements were desired, structured, and connected to convey complete messages. To accomplish this goal, four posters created during the period of El-Hirak, which lasted from 2019 to 2021, were analyzed. The research approach involved using an exploratory qualitative design and employing Kress and Van Leeuwen's Grammar of Visual Design model (2006) as both a research tool and an analytical framework. The findings revealed that certain resources were employed novel ways to convey fresh meanings. This study suggests that the insights gained would be valuable for specialists and the general public alike in understanding how political events can be utilized to convey more precise messages

Keywords

multimodal communication ; semiotic resources ; metafunctions ; kress model ; design ; modes