Aleph
Volume 13, Numéro 3, Pages 345-363
2026-06-19
Commodifying Digital Privacy And Reproducing Gendered Visibility On Social Media: An Exploratory Study Of Algerian Youth In Relizane
Authors : Ameur Amel .
Abstract
This study investigates the commodification of digital privacy and the reproduction of women’s image on social media from the perspective of Algerian youth. It aims to explore how digital privacy is redefined within platform-driven environments and how these transformations influence social perceptions of women’s online representation. The research adopts a descriptive exploratory design based on a questionnaire administered to a sample of 80 respondents in Relizane Province, Algeria. The findings indicate that social media significantly reshapes women’s visibility, behavior, and symbolic representation through attention-driven logics and algorithmic visibility. Digital privacy is increasingly perceived as a negotiable and socially regulated construct rather than a fixed individual right. Results also reveal that women’s online content is primarily associated with influencer practices, aesthetic self-presentation, and commodified visibility. Furthermore, respondents demonstrate varying degrees of awareness regarding the commercial dimension of digital content. The study concludes that women’s digital representation is shaped by the intersection of platform capitalism, social norms, and cultural value systems, where privacy becomes a symbolic resource embedded in processes of visibility, commodification, and social interpretation.
Keywords
Digital privacy, commodification, social media, women’s image, attention economy, social representations.
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