حوليات جامعة قالمة للعلوم الاجتماعية والإنسانية
Volume 20, Numéro 1, Pages 449-466
2026-06-18
Pharmaceutical Laboratories’ Communication During The Covid-19 Crisis: Actors, Tools, And Action Logics
Authors : Chami Tarik .
Abstract
Since Marche 2020, many socio-economic actors, such as pharmaceutical companies, have had to rethink their communication strategies due to the constraints imposed by the Coronavirus pandemic. This study examines the communications changes and the resources mobilized by pharmaceutical companies operating in Algeria during this period of health crisis. Its aim is to examine the changes in communication approaches undertaken by the laboratories in the digital and information and communication technologies era. This empirical and qualitative study is based on interviews with a set of actors involved in pharmaceutical companies' communication campaigns, namely: medical delgates, doctors and pharmacists. The activities of these pharmaceutical companies on the web and on social media networks were also observed.
Keywords
Covid-19 ; Digital ; Communication campaigns ; Medical delgates ; Pharmaceutical companies
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