les cahiers du mecas
Volume 22, Numéro 1, Pages 591-603
2026-06-02
Digital Storytelling Of The Algerian Destination By International Youtubers
Authors : Chami Tarik .
Abstract
This study examines how the YouTube creators Ahmed Elbadawy, Joe Hattab, and IShowSpeed contribute to a positive and multidimensional representation of Algeria. Adopting a qualitative and interpretative approach, the research aims to explore the discursive, visual, and symbolic mechanisms through which these videos help shape Algeria’s image internationally. It focuses on analyzing how the content produced by these videographers participates in a digital nation branding strategy, distinct from official narratives. The study highlights how individual content creators can act as cultural mediators, promoting Algeria’s image and soft power on the global stage. By combining education, immersion, and emotional engagement, they produce a coherent, attractive, and exportable image of Algeria, challenging traditional stereotypes and enhancing its international visibility.
Keywords
Tourism ; digital nation branding ; digital storytelling ; YouTubers ; brand image
Les articles similaires
بوسالم أحلام
.
عابد يوسف
.
ص 117-132.
Yahia Zeghoudi
.
pages 74-88.
Said Houari Amel
.
pages 257-268.
Benaceur Fatima Zohra
.
pages 189-208.
Graa Amel
.
Bechelaghem Khadidja
.
Frioui Samira
.
pages 237-250.
