مجلة دراسات في الاقتصاد وإدارة الأعمال
Volume 9, Numéro 1, Pages 586-603
2026-06-07
The Impact Of Digital Transformation On Achieving Job Satisfaction: A Field Study At The National Bank Of Algeria – Annaba
Authors : Guerrouf Salah .
Abstract
The current study aims to examine the impact of digital transformation on achieving job satisfaction at the National Bank of Algeria in Annaba. To achieve this objective, a descriptive-analytical approach was employed, and 40 questionnaires were distributed to all employees of the National Bank of Algeria in Annaba. The collected data were analyzed using SPSS V25. The study reached several significant findings, the most notable being the existence of a significant impact of digital transformation on achieving job satisfaction. Based on these results, the study proposed a set of recommendations, including strengthening the human resource management dimension of digital transformation by developing training programs to qualify employees for the effective use of modern digital technologies, as well as improving the material aspects of job satisfaction by reviewing wage and incentive policies to ensure fairness and alignment with employees’ efforts.
Keywords
Digital transformation ; Job satisfaction ; Digital technologies ; Organizational culture ; National Bank of Algeria
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