les cahiers du mecas
Volume 22, Numéro 1, Pages 90-103
2026-06-02
The Impact Of Strategic Vigilance On Enhancing The Competitiveness Of The Economic Enterprise – A Case Study Of Fertial Company, Annaba –
Authors : Guerrouf Salah .
Abstract
The present study aims to examine the impact of strategic vigilance on enhancing the competitiveness of Fertial. To achieve this objective, a questionnaire was prepared and distributed to a random sample of 45 employees. The data were analyzed using SPSS V25, relying on both descriptive and analytical approaches. The study revealed several important findings, most notably the significant effect of strategic vigilance on improving Fertial’s competitiveness. The study also proposed a set of recommendations, including measures to strengthen environmental and technological vigilance by paying greater attention to environmental, legal, political, and social factors, as well as investing in employee training on modern technologies and keeping up with recent innovations.
Keywords
Strategic Vigilance ; Competitiveness ; Fertial Annaba
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