دراسات اقتصادية
Volume 20, Numéro 1, Pages 377-389
2026-04-14

Generative Artificial Intelligence And Digital Marketing Innovation In Startups: A Comparative Study Of Strategic Integration Practices.



Authors : Saidi Mohamed Karim . Azzedine Ali .

Abstract

This study examines the role of generative AI in enhancing digital marketing for startups, focusing on leading companies such as Jasper AI, Lensa AI, Ink for All, and Copy AI. These cases analyzed reveal that generative AI is not merely a technological tool but a strategic driver that enhances human creativity. While Jasper AI and Copy AI produce high-quality text content, Ink for All stands out as a solution for search engine optimization (SEO), and Lensa AI is revolutionizing visual content creation. These findings indicate that generative AI enables startups to achieve high productivity and quality. However, a balance must be maintained between machine power and human touch. The study encourages startup owners to adopt generative AI technologies intelligently and strategically to achieve excellence and growth in a business environment where limited resources no longer constrain great ideas. Finally, the study concluded with a set of recommendations for startups looking to adopt generative AI tools into their business model.

Keywords

Generative artificial intelligence. ; Startups. ; Digital marketing ; search engine optimization.

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