التعليمية
Volume 15, Numéro 3, Pages 997-1013
2025-12-26
"replaced Songs With Podcasts": How Arab Content Creators Promote Podcasts On Linkedin?
Authors : Moussaoui Yamina Leyla .
Abstract
In recent years, Arab audiences have increasingly embraced podcasts as both an informative and entertaining medium. Content creators have leveraged LinkedIn to market their podcasts, aiming to engage a professional and discerning community. This research examines key promotional approaches, including sharing brief excerpts, using micro videos, and presenting Arabic content that reinforces cultural identity. Topics addressed span entrepreneurship, technology, and success stories, delivered in fluent and accessible Arabic. As a flexible medium outside traditional channels, podcasts also resist the overuse of foreign terminology. Findings reveal that these techniques have expanded interest in Arabic language content despite the competition from international productions. The study recommends producing innovative content that resonates with audience interests, elevates the Arabic language, and strengthens its presence in the digital media sphere.
Keywords
Arab podcasts ; media content ; Arabic language ; cultural identity ; LinkedIn
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