مصداقية
Volume 8, Numéro 1, Pages 100-110
2026-06-30

Cultural Identity In The Digital Discourse Of Content Creators: Between Self-representation And Representation Mechanisms A Critical Analytical Study

Authors : Sadoun Nawel .

Abstract

In recent years, digital technologies have transformed human communication by creating virtual environments that transcend geographical boundaries, facilitate cross-cultural interaction, and connect individuals across diverse societies. Within this context, social media platforms have emerged as dominant spaces for communication, attracting vast and diverse audiences. Beyond their communicative function, these platforms have become influential arenas that shape social relationships, influence patterns of interaction, and contribute to the construction and negotiation of individual identities. Against this background, the present paper investigates the impact of digital content creators on the value systems of university students, considering this phenomenon one of the major challenges confronting the preservation of cultural specificity. The growing concern among societies about safeguarding their collective identity has heightened scholarly interest in culture as a fundamental pillar of social cohesion and continuity. As the repository of a society's historical experiences, shared values, and collective memory, culture constitutes a core component of national identity and reinforces individuals' sense of belonging within an increasingly globalized digital environment.

Keywords

identity, symbols, cultural formats, virtual space, virtual self