khazzartech الاقتصاد الصناعي
Volume 15, Numéro 2, Pages 198-222
2025-12-20

Applications Of Artificial Intelligence In Service Marketing: Between Innovative Solutions And Ethical Responsibility -an Analytical Study In Light Of International Experiences-



Authors : Bensahnoune Samir . Litim Khalid . Messaoudi Houssam .

Abstract

Abstract: This research paper aims to illustrate the extent of benefiting from the advantages of artificial intelligence in solving marketing problems characteristic of the service sector, in light of the ethical challenges resulting from marketing practices enabled by this technology. This is based on an extensive systematic review of the literature and an analysis of artificial intelligence–based marketing practices of leading global companies. Through this research paper, it became evident that artificial intelligence mechanisms and techniques significantly contribute to addressing many obstacles faced by institutions in implementing their marketing programs in the service sector, and that these mechanisms and techniques have helped consumers choose the best services and offers efficiently. However, the increasing use of artificial intelligence in marketing has highlighted ethical issues that must be addressed to ensure responsible handling of this technology.

Keywords

Artificial Intelligence ; Characteristics of Services ; Marketing Problems ; Ethical Implications

Les articles similaires

أهمية التعليم الالكتروني في ضمان استمرارية العملية التعليمية في ظل كوفيد 19. -تجارب دولية وتحديات- The Importance Of E-learning In Ensuring The Continuity Of The Educational Process In Light Of Covid 19 -international Experiences And Challenges- أهمية التعليم الالكتروني في ضمان استمرارية العملية التعليمية في ظل كوفيد 19. -تجارب دولية وتحديات- The Importance Of E-learning In Ensuring The Continuity Of The Educational Process In Light Of Covid 19 -international Experiences And Challenges- أهمية التعليم الالكتروني في ضمان استمرارية العملية التعليمية في ظل كوفيد 19. -تجارب دولية وتحديات- The Importance Of E-learning In Ensuring The Continuity Of The Educational Process In Light Of Covid 19 -international Experiences And Challenges

بوجيت مليكة . 
ص 316-331.

Artificial Intelligence Applications As An Entry Point For Financial Inclusion In Banking Institutions - An Analytical Study Of International Experiences

Kamoumia Soufyane .  Rahef Imadeddine . 
pages 462-483.

تطبيقات الذكاء الاصطناعي في المؤسسات المالية كمدخل لتفعيل الشمول المالي الرقمي - دراسة تحليلة لتجارب دولية في مجال رقمنة البنوك - Artificial Intelligence Applications In Financial Institutions As An Entrance To Activate Digital Financial Inclusion Analytical Study Of International Experiences In The Field Of Banking Digitization

بن عزة هشام .  دلال العابدي . 
ص 202-216.

Eco-friendly Startups As Innovative Solutions To Reduce Environmental Pollution - A Presentation Of Successful International Experiences

Baghenna Souheyla . 
pages 08-24.

The Impact Of Innovation And Ethical Leadership On Social Relationships In The Workplace Through Ethical Marketing: An Analytical Study

Algboore Ali Aboudi Nehme .  Rashed Shivan Nawzet Saleh . 
pages 18-38.

Formats de citation