مجلة دراسات في الاقتصاد وإدارة الأعمال
Volume 8, Numéro 2, Pages 666-682
2025-12-15
A Systematic Literature Review On The Marketing Of Agricultural And Medicinal Plants In Algeria
Authors : Afia Kada .
Abstract
This study aims to explore opportunities for Algeria to shift from agricultural marketing toward the marketing of medicinal plants, with the objective of strengthening the Algerian pharmaceutical industry, addressing the issue of access to medicines, and boosting the gross domestic product. Drawing on the experiences of emerging economies, we adopted a systematic literature review methodology. The findings reveal a lack of scientific research related to the marketing of medicinal plants and insufficient biological protection of these resources. The study recommends investing in research, development, and innovation, as well as strengthening the legal framework to encourage the transition from agricultural marketing to medicinal plant marketing.
Keywords
Agricultural marketing ; Medicinal plants ; Pharmaceutical industry ; R&D ; ALgeria
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