مجلة اقتصاد المال و الأعمال
Volume 9, Numéro 2, Pages 77-89
2025-06-30
Green Startups And Innovative Digital Business Models: Toward Sustainable Household Waste Management Within The Circular Economy Framework – A Case Study Of A Proposed Model “ifraz”
Authors : Merzouki Yasser .
Abstract
This study aimed to highlight the role of digital applications in improving household waste management and promoting environmental sustainability, focusing on artificial intelligence and Internet of Things technologies that support the green and circular economy. The study targeted analyzing the impact of applications like "Eco-Home" and "Ifraz," which enable homemakers to effectively sort waste, organize collection schedules, and link them to recycling initiatives, with financial incentives provided. The results showed that these applications significantly contribute to reducing pollution, enhancing the circular economy, and creating new job opportunities. However, several technical and cultural challenges were identified that hinder the widespread implementation of these systems. The study recommends strengthening digital infrastructure and increasing public awareness about the importance of these
Keywords
Green startups ; Digital business models ; Circular economy ; Sustainable waste management ; Environmental innovation
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