les cahiers du mecas
Volume 21, Numéro 1, Pages 354-365
2025-06-01
Toward Sustainable Development: Business Experiences In Green Innovation And Circular Economy
Authors : Kerim Zana Khouloud . Saidi Mohamed .
Abstract
In response to growing environmental concerns, businesses and governments are increasingly rethinking their strategies for sustainable development. Green innovation (GI) has emerged as a key solution that enhancing both environmental sustainability and business competitiveness. It involves the development and adoption of Eco-friendly processes, technologies, and products. Furthermore, GI serves as a driving force in the transition toward a circular economy (CE), which emphasizes reducing, reusing, and recycling resources. This paper also explores the barriers that hinder the broader adoption of GI within the CE framework, and through industry case studies how the transition to this model improves resource efficiency, minimizes waste, and contributes to long-term environmental resilience.
Keywords
Green Innovation ; Circular Economy ; Sustainability ; Sustainable Development
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