مجلة المنتدى للدراسات والابحاث الاقتصادية
Volume 9, Numéro 1, Pages 475-490
2025-06-01
Emerging Technologies And Their Role In Activating E-commerce: Insights From The Algerian Market
Authors : Balouz Mohamed . Salah Hichem .
Abstract
Abstract: This study aimed to investigate the role of emerging technologies in enhancing e-commerce efficiency in Algeria by examining their potential benefits, opportunities, and associated challenges. Specifically, the research explored how these technologies could streamline operations, reduce costs, and improve customer experiences while addressing cultural, infrastructural, and regulatory barriers to adoption in the Algerian market. The study highlights that emerging technologies like AI, big data, and e-payment systems enhance e-commerce efficiency and customer satisfaction. However, limited adoption of tools such as AR and blockchain, alongside infrastructural and consumer cash preferences, restricts potential growth. It recommends focusing on AI-driven personalization, mobile app advancements, and regulatory reforms to boost Algeria's e-commerce sector.
Keywords
e-commerce ; Emerging Technologies ; Artificial Intelligence ; e-payment ; Algeria
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