مجلة إضافات إقتصادية
Volume 9, Numéro 1, Pages 553-570
2025-03-30
Green Packaging As A Marketing Tool For Gaining Competitive Advantage In The Agricultural Sector: Stonyfield Farm As Model
Authors : Mabrouk Khalil Oussama .
Abstract
This study aims to clarify the concept of green packaging and highlight its role as a marketing tool for gaining a competitive advantage in the agricultural sector. StonyField Farm was selected as a model due to its noteworthy accomplishments in the field of green packaging of agricultural products. The study adopted a descriptive approach by deducing from theoretical studies and gathering data on StonyField Farm from a variety of sources, including the company official website. The study found that the green packaging used by this company serves as an effective catalyst for gaining competitive advantage in the agricultural market through the achievement of differentiation in the market and the focus on building trust among green consumers, cost efficiency, and regulatory compliance. Ultimately, recommendations were proposed for the advantage of Algerian enterprises and policymakers, with the objective of enhancing the application of green packaging to secure a competitive advantage within the African and international market.
Keywords
Green Packaging ; Competitive Advantage ; Stony Field Farm
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