مجلة الدراسات الاقتصادية المعاصرة
Volume 10, Numéro 1, Pages 361-372
2025-06-30

The Impact Of Green Product Attributes On Green Purchase Decisions In The Sector Of Cement Industry: A Study On Clients Of Lafarge Algeria



Authors : Mabrouk Khalil Oussama . Nouala Meriem .

Abstract

This study aims to investigate the impact of green marketing through green product attributes (Green Packaging X1 and Green Content Composition X2) on consumers' green purchasing decisions Y (a study on clients of Lafarge Algeria in the cement industry sector). The sample size was determined to be 114 participants, following Zikmund and Babin's formula methodology. Data was obtained through an electronic questionnaire based on a 5-point Likert scale. Analysis was conducted via multiple regression analysis using Jamovi software version 2.3. The study found that green content composition and green packaging have significant positive influences on the green purchase decision of Lafarge clients in Algeria. Therefore, the research articulated recommendations directed at policymakers and Algerian entities engaged in the cement industry, with the objective of promoting an inclination towards enhancing the attributes of green products.

Keywords

Green Marketing ; Green Products ; Green Purchase Decisions

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