أبحاث قانونية وسياسية
Volume 9, Numéro 2, Pages 284-301
2024-12-31
The Role Of Media In Supporting Cultural Diplomacy Of Great Power A Case Study Of French Cultural Diplomacy In Africa
Authors : Birem Fatima .
Abstract
In today's world, the influence and persuasive power of the media have become crucial factors. Just as weapons were critical in the past, excelling in media today can lead to economic, political, and cultural leadership. This has intensified international competition among great powers, each vying to spread its cultural and economic influence globally. France stands out as a powerful country that prioritizes the role of media in international relations, especially in its strategic objectives toward the African continent, where it has a traditional sphere of influence due to its geostrategic location and vast resources. Hence, this research paper will examine how media outlets are utilized to advance French cultural diplomacy in Africa.
Keywords
Africa ; Cultural diplomacy ; Cultural globalization ; France ; The media- Directed Media.
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