مدارات سياسية
Volume 10, Numéro 1, Pages 44-67
2026-06-08
The Nature Of The Relationship Between Social Media And Digital Diplomacy: A Study On Enhancing Diplomatic Performance In The Digital Age
Authors : Birem Fatima .
Abstract
This article explores the relationship between social media and digital diplomacy, it emphasizes on how these platforms can be used to improve diplomatic performance by establishing new communication channels, expanding the scope of influence, and leveraging the characteristics of the digital environment to strengthen the state's international presence. In this context, digital diplomacy emerges as a new form of diplomatic practice, characterized by direct interaction, rapid responsiveness, and continuous engagement in public digital spaces. Through this study, we conclude that amid the rapid developments in digital communication, social media has become a central actor in reshaping the mechanisms; and tools of diplomatic practice. Diplomacy is no longer confined to closed official channels; rather, it has become open to interactive platforms that enable states to reach audiences directly, influence public opinion, and manage their external image with greater efficiency.
Keywords
Social Media ; Digital Diplomacy ; Diplomatic Performance ; Digital Space
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