مجلة الإقتصاد الجديد
Volume 16, Numéro 1, Pages 191-205
2025-01-01
The Contribution Of Facebook Advertising In Enhancing The Social Responsibility Of Economic Service Organisations – The Case Of Ooredoo Algeria During The Period 2020-2023
Authors : Bouadda Mohamed . Sahari Soulef . Bouchenkir Imene .
Abstract
This scientific article aims to identify the contribution of Facebook advertising in enhancing the social responsibility of economic service organisations in Algeria, and the case of Ooredoo Algeria was referred to as an example, we relied on the descriptive and analytical approach in this research and reached many results, most importantly: the combination of social responsibility and Facebook advertising helped Ooredoo Algeria to improve its image during 2023 compared to 2020 as a brand that cares for the interest of society, which enhanced trust and credibility with its target audience, we also included a set of recommendations, most importantly the continuation of Ooredoo Algeria's
Keywords
Advertising ; Facebook ; Social Responsibility, ; Ooredoo Algeria.
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