دراسات إقتصادية
Volume 24, Numéro 2, Pages 264-286
2024-12-31
The Contribution Of Digital Advertising To The Development Of Domestic Tourism In Algeria.
Authors : Sahari Soulef . Salhi Fatiha . Bouchenkir Imene .
Abstract
This study aims to identify the extent of the contribution of digital advertising to development of local tourism in Algeria, the study adopted the descriptive approach by extrapolation and analyzing studies, research and books that relate to its subject, the study reached several conclusions, the most important of which are: lack of awareness among some tourism operators about the importance of digital advertising and its tools, weak digital infrastructure, especially in remote or desert areas, the study presented several recommendations, including: the need for more efforts by the state to advance the tourism sector in Algeria and emulating the experiences of leading countries in the tourism field. Key words : Digital advertising ; local tourism; local tourism development
Keywords
digital advertising ; local tourism ; local tourism developement
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