مجلة اقتصاد المال و الأعمال
Volume 9, Numéro 1, Pages 74-89
2025-03-31
Marketing Of The Algerian University For Entrepreneurship Culture: An Economic-social Approach
Authors : Bouadda Mohamed . Sahari Soulef . Bouchenkir Imene .
Abstract
Abstract: This scientific article aims to know the contribution of the Algerian university in marketing the culture of entrepreneurship to achieve sustainable economic and social development, we relied on the descriptive and analytical method and reached many results, the most important of which are: In recent years, the Algerian university contributes effectively in marketing the culture of entrepreneurship by providing an appropriate educational environment that encourages students and graduates to innovate and create, Algerian universities provide business incubators and centres to support entrepreneurial projects, which encourages students to establish small and medium-sized enterprises, and we also included a set of recommendations, the most important of which is to increase and promote training courses and workshops to develop entrepreneurial management skills, in addition to expanding the inclusion of this subject in academic programmes in various divisions and university colleges with the need to give the necessary incentives to all those involved in this.
Keywords
Algerian University ; marketing ; culture ; entrepreneurship ; socio-economic
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