مجلة اقتصاد المال و الأعمال
Volume 10, Numéro 2, Pages 108-122
2026-06-30
Fostering Growth And Innovation In Startups Through Artificial Intelligence: A Case Study Of The Perplexity Ai
Authors : Boukhari Radia . Cheriet Nassima .
Abstract
This study aims to highlight the role of artificial intelligence in promoting growth and innovation within emerging institutions; by presenting and analyzing the pioneering experience of the Perplexity AI The study examined the positive impacts of adopting artificial intelligence on operations, productivity, and expansion, and reviewed the technical and organizational challenges facing this process. The results highlight that strategic reliance on artificial intelligence can provide emerging organizations with a strong competitive edge, providing a supportive environment and effective investment in infrastructure and talent.
Keywords
Artificial intelligence ; startups ; growth ; innovation ; perplexity AI
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