مجلة الإعلام والمجتمع
Volume 10, Numéro 1, Pages 501-522
2026-06-08
From Vision To Execution: How Startups Harness Artificial Intelligence To Drive Innovation And Growth
Authors : Mecili Yacine .
Abstract
Artificial Intelligence (AI) has become a cornerstone of innovation, reshaping how startups compete, scale, and deliver value. While AI promises efficiency, personalization, and predictive capabilities, early-stage startups often face resource constraints, data limitations, and talent scarcity. This study explores the real-world journey of a CORTI that integrated AI into its business model, highlighting both the opportunities and inevitable challenges. It used a qualitative case study approach to investigate how to integrate Artificial Intelligence (AI) intoits business models where data were collected from secondary sources, including industry reports, academic literature, press releases, and company documents, to trace Corti’s AI adoption journey. These results demonstrate that with strategic collaboration and resource optimization, AI can drive both innovation and scalable growth in startups.
Keywords
Artificial intelligence ; Corti ; Innovation ; Journey ; Market
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