مجلة افاق علوم الادارة والاقتصاد
Volume 10, Numéro 1, Pages 415-433
2026-07-30
The Contribution Of Digital Transformation To Enhancing The Economic Competitiveness Of Algerian Exporting Firms Within The Framework Of Organizational Innovation
Authors : Azouz Mounir . Fatmi Mourad .
Abstract
This study examines the contribution of digital transformation to enhancing the economic competitiveness of Algerian exporting firms within the framework of organizational innovation. Using a descriptive–analytical approach, data were collected from 35 Algerian exporting firms through a structured questionnaire and analyzed using Smart PLS 4 software. The results reveal the absence of a direct effect of digital transformation on economic competitiveness. However, a significant indirect effect was confirmed through organizational innovation as a mediating variable, indicating the presence of a full mediation effect.
Keywords
Digital Transformation ; Economic Competitiveness ; Exporting Firms ; Organizational Innovation
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