أبعاد إقتصادية
Volume 16, Numéro 1, Pages 378-394
2026-06-30
Camera Angles As An Influential Tool In The Success Of Product Marketing Campaigns
Authors : Heded Imad Eddine .
Abstract
Camera angles are a fundamental yet often underestimated element of visual communication in product marketing. This article examines how the deliberate selection of camera angles in advertisements influences consumer perception, emotional response, and purchase intention. Drawing on contemporary research in communication studies, neuromarketing, and consumer behavior, the article explores the psychological mechanisms through which angles such as low-angle, high-angle, eye-level, close-up, and bird's-eye shots shape how audiences perceive products and brands. Findings reveal that strategic use of camera angles significantly affects product evaluations, brand authority, and consumer engagement, offering practical insights for marketers seeking to maximize campaign effectiveness in competitive digital environments.
Keywords
camera angles ; visual marketing ; consumer perception ; advertising ; video marketing
Les articles similaires
بوسالم أحلام
.
عابد يوسف
.
ص 117-132.
Yahia Zeghoudi
.
pages 74-88.
Said Houari Amel
.
pages 257-268.
