مجلة الباحث الإقتصادي
Volume 12, Numéro 2, Pages 241-257
2024-12-16

Hashtags As A Tool To Support Digital Marketing Campaigns International And Mina (middle East And North Africa) Hashtags Of The Breast Cancer Awareness Campaign’s



Authors : Saadi Randa .

Abstract

Explore the role of hashtags in supporting online marketing campaigns is the aim of this research paper, particularly awareness campaigns related to health issues. Awareness campaigns throughout the month of October, aimed at raising awareness about the importance of early detection of breast cancer in women, are among the campaigns that require significant support in the digital space. Therefore, this study was conducted to identify, with the help of the Google Trends tool, the most popular hashtags used in three digital awareness campaigns in three completely different regions: the United States of America, the United Arab Emirates, and Algeria. from October 1, 2024, to the end of the month.

Keywords

Digital Marketing Campaigns ; Breast Cancer Awareness ; Hashtags ; Google Trends

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