مجلة الباحث الإقتصادي
Volume 14, Numéro 1, Pages 117-147
2026-06-30
The Impact Of Digital Supply Chain Efficiency On Customer Satisfaction: A Study Of A Sample Of Online Stores
Authors : Khadich Ghada . Boulkara Amina .
Abstract
This study aims to analyze the impact of digital supply chain efficiency on customer satisfaction levels through a case study of some of the e-commerce stores familiar to Algerian customers, such as Shein, Temu Aliexpress, and others, as global leaders in the field of e-commerce. The digital transformation of supply chains has become a strategic factor in creating a competitive advantage, with organizations relying on technologies such as artificial intelligence, the Internet of Things, big data analytics, and intelligent robots to improve transaction speed, reduce costs, and ensure the accuracy of logistics operations. The results of a review of the literature and practical experiences indicate that the efficiency of digital supply chains is positively correlated with customer satisfaction levels, through: reducing delivery times, enhancing transparency in order tracking, improving after-sales service, and increasing confidence in electronic transactions. Accordingly, the experience of e-stores stands out as a successful model that demonstrates how investment in digital infrastructure and logistical innovation contributes to customer satisfaction and loyalty, making the efficiency of digital supply chains one of the key pillars of sustainable competitiveness in the contemporary digital business environment.
Keywords
digital supply chains ; customer satisfication ; online stores ; Perceived Service Quality
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