التكامل الاقتصادي
Volume 14, Numéro 2, Pages 184-203
2026-06-12
The Digitalization Of Customer Relationships And Its Impact On Repurchase Intention: An Empirical Study Of Online Shoppers.
Authors : Kouddad Kouider . Elhouari Djamel .
Abstract
The study aims to demonstrate the effect of digitalization the relationship with customers (ECRM) on the repurchase intention of online shopping customers represented by Aliexpress, Banggood, Shein, Jumia, etc. We distributed 234 electronic questionnaires to Algerian consumers who shop on these websites. The data were analyzed using SPSS software. The study concluded that there is a statistically significant effect of managing customer relationships electronically on the repurchase intention of online shopping customers.
Keywords
digitalization the relationship with customers (ECRM) ; repurchase intention ; online shopping websites ; CRM ; E-commerce
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