مجاميع المعرفة
Volume 12, Numéro 1, Pages 301-315
2026-05-31
Application Of Total Quality Management As An Approach To Achieving Competitive Excellence – A Case Study Of Samsung
Authors : Benziadi Asma .
Abstract
Abstract: This study explores the role of Total Quality Management (TQM) in achieving competitive excellence in modern business organizations. In today’s dynamic and competitive environment, companies must adopt management practices that enhance performance, quality, and customer satisfaction. TQM is a strategic approach that emphasizes continuous improvement, employee involvement, and process optimization to achieve organizational success. The research uses a descriptive-analytical method, based on secondary data from scientific articles, reports, and previous studies on quality management and competitive advantage. Samsung is selected as a case study due to its global leadership and successful quality initiatives. Findings reveal that applying TQM principles effectively improves operational efficiency, encourages innovation, and strengthens competitive positioning. Samsung’s commitment to quality and continuous improvement has been vital in achieving sustainable competitive excellence. This study confirms that TQM is essential for long-term organizational competitiveness
Keywords
Total Quality Management ; Competitive Excellence ; Samsung
Les articles similaires
استاذ ادارة الاعمال المشارك د. عرفه جبريل أبو نصيب
.
استاذ ادارة الاعمال المشارك د.محمد مختار ابراهيم أحمد
.
استاذ إدارة الاعمال المساعد مجاهد عبدالقادر فضل السيد
.
ص 32-46.
Noui Fatima Zohra
.
Boucetta Zakiya
.
pages 379-399.
Gourida Siham
.
pages 300-312.
