Revue des Economies financières bancaires et de management
Volume 14, Numéro 1, Pages 379-399
2025-04-28
Marketing Innovation And Its Contribution To Achieving Organizational Excellence: A Case Study Of Samsung
Authors : Noui Fatima Zohra . Boucetta Zakiya .
Abstract
This study aims to highlight the role of marketing innovation in promoting organizational excellence at Samsung, an epitome of innovation known for its rapid adaptability in a competitive landscape. The findings indicate that marketing innovation significantly drives sustainable growth at Samsung by focusing on the development of new products and services that align with consumer aspirations, thereby greatly enhancing customer satisfaction through a deep understanding of customer expectations. Moreover, marketing innovation considerably strengthens Samsung's reputation as a leader in innovation, providing it with a substantial competitive edge by introducing new and innovative services to the market. Marketing innovation is identified as a key element in Samsung’s pursuit of organizational distinction, firmly establishing its image as a technologically sophisticated company committed to offering the best to its customers.
Keywords
Marketing Innovation, Organizational Excellence, Samsung
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