المجلة الأكادمية للبحوث القانونية والسياسية
Volume 10, Numéro 1, Pages 296-309
2026-03-31
Digital Identity And Language Complex: An Analytical Study Of The Hna Dzair - Here Algeria Facebook Page.
Authors : Aici Asma .
Abstract
Our study aims to explore the phenomenon of digital identity and language complexity in the context of the Hna Dzair Facebook page, during the period from 1 June 2025 to 30 August 2025. Our study relies on content analysis to examine the nature of the language and digital techniques used by the page administrators and those who interact with it, and how these uses reflect the way in which digital identity is constructed. A purposive sample of 20 posts from the page's content was selected, including written texts, images, and methods of interaction with followers. The analysis focused on the language used, expressive styles, and the degree of mixing between classical Arabic, colloquial Arabic, and French. The results showed that the page tends to use a mixture of classical and colloquial Arabic with some French influence, reflecting a linguistic complex among some users that affects their mode of expression and ability to communicate effectively in the digital space. Through this analysis, our study confirms that digital identity is not just a digital image, but rather a continuous construction that is influenced by linguistic, cultural, and social factors.
Keywords
Digital identity; Language complex; Digital discourse; Multilingualism; Linguistic hybridisation; Social representations
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