المجلة الأورومتوسطية لاقتصاديات السياحة و الفندقة
Volume 7, Numéro 1, Pages 13-20
2026-03-20

Artificial Intelligence Applications In Cultural Tourism: Opportunities And Challenges Case Study: Biskra City



Authors : Mokhnane Tarek .

Abstract

This study aims to examine the role of artificial intelligence (AI) in enhancing cultural tourism by improving visitor experiences, providing instant translations, and offering virtual and augmented reality experiences. The research is based on a key issue: how effective these technologies are in developing cultural tourism while ensuring the sustainability of heritage sites. The findings indicate that AI contributes to improving tourism management through intelligent data analysis and facilitates the documentation and digital reconstruction of archaeological sites. However, these applications face challenges related to infrastructure, high costs, and ethical considerations. The study recommends developing national strategies to support AI in tourism, fostering collaboration between the public and private sectors, and organizing training programs for stakeholders to ensure an interactive and sustainable tourism experience

Keywords

Artificial Intelligence ; Cultural Tourism ; Instant Translation ; Tourism Management ; Smart Experiences

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