مجلة الرسالة للدراسات الإعلامية
Volume 9, Numéro 4, Pages 24-39
2026-02-28

Exploring Algerian Cultural Identity Discourse On Social Media A Descriptive Analytical Study Of A Sample Of Facebook Posts

Authors : Bouhella Chahira .

Abstract

This paper examines the discourse of Algerian cultural identity on social media. To address this topic, a descriptive-analytic approach was adopted, utilizing a content analysis tool on a sample of approximately 60 posts from two pages specialising in Algerian culture. This study, based on George Gerbner's Cultivation Theory, concluded with several findings, the most important of which are: The two Facebook pages effectively promote Algerian cultural identity by sharing multimedia content that emphasizes traditional customs, attire, food, and social events. Moreover, linguistic usage was dominated by colloquial language alongside Standard Arabic and Berber, which reinforces cultural identity and connection with local communities through familiar languages.

Keywords

Algeria ; Cultural Identity ; Discourse ; Facebook Posts ; Social Media