مجلة الدراسات القانونية والسياسية
Volume 12, Numéro 1, Pages 233-247
2026-01-05
Legal Provisions For Electronic Advertising
Authors : Toumi Hadjira . Abdali Amina .
Abstract
With the emergence of e-commerce and the term e-consumer, the term electronic advertising has also raised. It does not differ from traditional advertising except in terms of the modern technological means of communication that are used in the presentation, so that the electronic consumer is faced with a huge amount of advertisements, some of which may be undesirable and some may be misleading, especially since this type of advertising has recently spread a lot in Algeria due to the low financial cost of its preparation
Keywords
advertising, e-commerce, e-consumer, misleading
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