معارف
Volume 20, Numéro 2, Pages 915-931
2025-12-30
The Integration Of Artificial Intelligence As A Strategic Lever For Hotel Marketing In Algeria
Authors : Fernane Djamila .
Abstract
The hospitality sector today faces increasingly fierce competition, a growing demand for personalized customer experiences, and an accelerated digitalization of its processes. In Algeria, as elsewhere, these developments are pushing establishments to rethink their marketing strategies. Artificial intelligence thus emerges as a lever capable of transforming the entire value chain of hotel marketing from refined data analysis to optimized customer loyalty. Moreover, a field study conducted in 14 high-end hotels in Algeria that have integrated AI into their marketing processes confirms the hypothesis that AI is indispensable for enhancing the competitiveness of these establishments.
Keywords
Artificial Intelligence ; Hotel Marketing ; Value Chain ; Competitiveness
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