مجلة البحوث الاقتصادية والمالية
Volume 12, Numéro 2, Pages 618-644
2025-12-25
The Impact Of Marketing Strategies On Sustainable Competitive Advantage: An Applied Study On Food Industrial Companies
Authors : Eltahir Ahmed Mohammed Ali Abu Mohammed . Kamal Mohammed Hamid Alfaki Abu Mohammed .
Abstract
The study aimed to know the impact of marketing strategy in achieving competitive advantage. The study followed the descriptive analytical approach, where the questionnaire was the main tool for the study community, which is a group of food industrial companies to which (120) questionnaires were distributed, and the recovery rate was (95%). The study also relied on the non-probability sample method, and the data were analyzed using the partial list box. The most important results of the study were represented in the presence of a positive relationship between marketing strategy and sustainable competitive advantage, but the percentage of influence differs from one variable to another. One of the most important recommendations of the study is to call on food industrial companies to pay attention to the marketing strategy to benefit from existing business opportunities in achieving permanent competitive advantages, in addition to conducting large-scale studies that address different dimensions of the study variables.
Keywords
Cost Strategy, Differentiation Strategy, Focus Strategy, Competitive Advantage, Marketing
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