Recherchers economiques manageriales
Volume 18, Numéro 2, Pages 276-295
2024-12-31
The Impact Of Organizational Loyalty On Competitive Advantage: A Study On A Sample Of Sudanese Industrial Companies
Authors : Eltahir Ahmed Mohammed Ali Abu Mohammed .
Abstract
The study aimed to know the impact of organizational loyalty on competitive advantage. The study followed the descriptive analytical approach, and the results of the study were represented in the presence of a positive relationship between organizational loyalty and competitive advantage. The study recommends to pay attention to organizational loyalty to benefit from existing business opportunities in achieving competitive advantages, in addition to conducting large-scale studies that address different dimensions of the study variables.
Keywords
(emotional loyalty, continuous loyalty, normative loyalty, competitive advantage)
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