les cahiers du mecas
Volume 21, Numéro 2, Pages 106-118
2025-12-05
From E-government To Smart Services: The Strategic Role Of Digital Communication In Public Sector Transformation
Authors : Taleb Dalila .
Abstract
The transition from traditional e-government models to smart, integrated public services requires a strategic rethinking of digital communication. More than a technical channel, it serves as a driver of institutional reform, shaping transparency, efficiency, and civic participation. This article analyzes recent advancements in AI-enhanced communication, blockchain-based transparency, and mobile platforms that redefine service delivery in contexts such as Estonia, Singapore, and Romania. However, it also addresses the structural and ethical challenges posed by cybersecurity risks, data governance, and the persistence of digital divides. By combining theoretical insights with empirical case studies, the paper outlines future directions for embedding digital communication as a cornerstone of resilient, citizen-centric governance
Keywords
digital communication ; efficience ; transparency ; accessibility ; digital technologies
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