Revue Organisation et Travail
Volume 14, Numéro 3, Pages 247-254
2025-11-17
The Challenges Of Digital Marketing In The Service Sector
Authors : Bourroubey Soraya .
Abstract
Digital marketing has become an essential tool for companies in the service sector, offering unique opportunities to increase their visibility and improve their customer relationships. In a competitive environment, companies must navigate through various issues related to the implementation of effective digital strategies. In this context, this article aims to explore in depth the challenges of digital marketing in the service sector, highlighting the challenges that companies face while highlighting the opportunities offered by this modern approach to stimulate their growth and success.
Keywords
digital marketing ; service sector ; challenges
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