Revue Organisation et Travail
Volume 14, Numéro 3, Pages 182-196
2025-11-17
Understanding Digital Marketing: Innovative Digital Marketing Strategies Current And Future Challenges
Authors : Djerrad Hadjer . Kemiha Faycal .
Abstract
This study aims to highlight the most important theoretical concepts of digital marketing in terms of its principles and basic strategies and to benefit from innovation to enhance digital tools to achieve growth and success in a scene characterized by intense competition in the use modern technology. Accordingly, this search: came to shed light on the various theoretical aspects about digital marketing using the descriptive approach and exploring the pros and cons of its use in modern institutions. The study results show that digital marketing has a bright future for the sustainability of products in the technology market, as it provides new opportunities for organizations to communicate with consumers in creative and innovative ways, enabling them to improve marketing efforts and campaigns to face the challenges of competition, technical expertise and digital databases and maintain their confidentiality, in addition to facing the risks of obsolescence and developing proactive reputation management strategies.
Keywords
Digital marketing ; Digital innovation Strategies ; Modern Technology ; Marketing Campaigns ; Competition.
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