أبحاث إقتصادية معاصرة
Volume 8, Numéro 2, Pages 599-620
2025-11-10

Corporate Social Responsibility As A Strategic Lever For Sustainable Competitive Advantage: A Swot- Pestel Analysis - Tesla Case Study



Authors : Ouali Meriem . Ouali Khawla . Safrudin Ramadhan .

Abstract

This study examines the impact of integrating social responsibility into business strategies on achieving sustainable competitive advantage, with a focus on Tesla's experience. Through SWOT and PESTEL analyses, the findings reveal that the company's success is rooted in technological innovation, commitment to sustainability, and building a strong reputation that enhances investor and customer confidence. The results demonstrate that this approach reduces risks, enhances adaptability to market changes, and unlocks long-term growth opportunities, positioning Tesla as a pioneering model in leveraging social responsibility as a strategic tool to strengthen its market position

Keywords

Corporate Social Responsibility ; competitive advantage ; sustainability ; innovation ; Tesla

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