Beam Journal of Economic Studies
Volume 9, Numéro 2, Pages 668-684
2025-09-15
Artificial Intelligence In Algerian Travel Agencies - A Case Study Of The States Of Oran And Tlemcen-
Authors : Adane Sidali Abdesselam . Radjef Nacera .
Abstract
This study aims to explore to what extent Algerian travel agencies adopt artificial intelligence (AI) technologies in their tourism activities, based on a field analysis focused on the regions of Oran and Tlemcen. It tested four main hypotheses: managers' awareness of AI concepts, actual usage of AI tools, the relationship between awareness and adoption, and the integration of AI into future strategic planning. Using a descriptive-analytical approach, data was collected through a questionnaire distributed to a sample of travel agency managers. The findings revealed a high level of awareness of AI technologies, contrasted by a still-limited practical application. A positive correlation was found between awareness and usage, along with a clear strategic tendency among most agencies toward future AI adoption. Based on these results, the study proposes a set of recommendations to support the digital transformation of tourism in Algeria.
Keywords
Artificial Intelligence ; Travel Agencies ; Smart Tourism ; Digital Transformation
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