مجلة السلام للعلوم الإنسانية و الاجتماعية
Volume 8, Numéro 2, Pages 24-41
2025-01-28
The Effect Of Digital Marketing On Customer Loyalty For Travel Agencies The Case Of Dida Voyages Travel Agency In (annaba, El Tarf And Oran).
Authors : Maoua Wafa . Rezkallah Mahdi Houssem Eddine .
Abstract
This research paper aims at clarifying the impact of electronic marketing variable on customer loyalty at Dida Voyages tourism agency. To achieve this aim, a statistical study consisting of 60 electronically distributed questionnaires was conducted through various electronic agency platforms and within three states: Annaba, El Tarf, and Oran. This study resulted in the presence of a very good relationship and a correlation of variables of more than 90%, as well as a clear impact relationship through graphical linear regression representation, where R2 exceeds 80%. Therefore, the estimated model can be said to be statistically acceptable.
Keywords
Digital Marketing, Customer Loyalty, Dida Voyages Travel Agency.
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